When looking at behavioral trends in this time period we find three key markers:Īnalysis of social media behavior by consumers reveals that individuals are rejuvenated by this season, expressing feelings of being refreshed and ready to face the rest of the year ahead. Perhaps due to the “capricious nature of the twin zodiac sign” the need to be active and social will manifest as the world welcomes the approach of summer! In this time, life becomes fresh and vibrant again, giving us the feeling that “there is always something new to discover”.įor consumers, it is a time for sensuality and affiliation expressed and manifested through exploration of both our inner and outer worlds, such as the great outdoors and peering into the lives of other people. This season is all about feelings of restlessness, spontaneity, and curiosity. #GeminiSeason - Exploring new things - (May 20th to June 19th)
This may also teach people to care less about what others think and just be themselves. Indulging in rebellious ideas and doing things out of the box may push one to realize how much they love it and may push them to explore even more. It seems taking actions that are outside of your norm marks this season, and these actions will make you feel free. It is believed that this is the time when little rebellions will emerge in your life, for instance, spontaneously changing hair colors or styles, engaging in secret flings, or it could even mean drinking straight from the carton, even though you know your parents or spouse have expressly disapproved of this practice. People are vaccinated and everyone’s excited to be celebrating their newfound freedom, so we expect to see lots of invitations to parties this season.įun and merriment take on various forms in our lives, and there’s even a little taste of sweet rebellion that astrologers believe is due to the positioning of Venus in our sky. While this period will be fun, it’s also going to be very busy, as one will find themselves having to make time for all the festivities taking place. This season is characterized by a desire to rebel, indulge, and socialize as much as possible! Perhaps the sentiment to best describes this season is that until now you have been a good rule-abiding citizen and perhaps even living life a little quietly, but this season that all changes as it is the time to have some fun! During this season, “having a good time” should be a priority, making it the ideal time for individuals to shake off and break away from normalcy. In the next installment of our Astrological Seasonal Trends series, we move into the season of Gemini, starting May 20th to June 19th.
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